Seven Must have Digital Marketing Tools to Grow Your Business in 2018:
Businesses
these days, especially small ones, survive because of how effectively and
efficiently they can market or advertise their products. Gone are the days in
which you could just hand out flyers. Studies have shown that people seem to
respond more to a product if it is demonstrated to them through a visual media.
With Facebook and other social media websites averaging more than one billion
video views each day, there is no doubt that video advertising and marketing is
the way to go forward.
To do exactly
that, I have shortlisted the six best and the most budget-friendly video
editing tools one could utilize to create well-organized video contents.
1) iMovie (Mac Only):
iMovie is one
of the best free video editing tools out there if you're a Mac user. It has a
simple and laid out interface that even the person using it for the first time
could get the hang of in minutes. Although the best feature has to be the
various preinstalled templates that the program comes with whereas the same
templates cost additionally with other programs. Its features are heavily
integrated and with Facebook set up, one can directly share their content. If
you have an iPhone or an iPad, videos edited on iMovie will automatically sync
with your phone or tablet, and you'll also have the option to edit your videos
on the go.
2) Windows Movie Maker (Windows Only):
Just like
iMovie being unique to mac, Windows also feature their video editing tool that
comes built in. It is a lightweight program that comes with all the basic yet
efficient tools like timeline editing, different sound effects, trimming,
cropping and merging. It also comes with various effects and transitions to
make your content more attractive. It also supports almost all the everyday
video formats, and the best thing about it is that it comes pre-installed with
all Windows OS free of cost.
3) Openshot (Windows/Mac/Linux):
Another video
editor with a ton of features yet still free is OpenShot video editor which
supports all the main operating systems. OpenShot features easy-to-use timeline
functionality that accumulates all the edits on your videos in one place and
also comes with different frame animations, various pre-installed sound
effects, and 3D animated tiles.
4) VideoPad (Windows/Mac):
VideoPad
video editor is another highly rated video editing app that many people use
because of it being free yet providing with features that many consider being
premium. It comes with easy import/export functionality that is much quicker
than other programs, and on top of that, it has color-scheme control, video
stabilizing and option to export your videos in 4K resolutions.
5) Filmora Video Editor (Windows/Mac):
Filmora Video
Editor is known to be easy going to your computer processor and ram. Some of
its features are unique and aren't available in other programs, these features
being an option of recording your computer screen live and editing it directly
in the program, various video filters, FaceOff feature and motion effects while
also supporting green screen video recording and editing.
6) Quik by GoPro (Android/IOS):
Quik by GoPro
is solely built for people who want to edit their videos on the go through the
comfort of their phones. It supports both android and IOS, it can edit videos
with a few phone taps. It features different video templates, video filters and
option to change the color scheme of the videos editing. You can also stitch videos
together which is made easy by its timeline feature. It is easily the best
video editing app for your phone.
7) Splice (Android/ IOS):
Splice is yet
another video editing tool for your phone that is completely free. It has more
complex features for those looking to go a bit more into detail with their
edits. It features options like narration, voice over, mixing multiple audio
tracks and explosion overlays. While the features may be complicated, its user
interface isn't. The incredibly simple UI allows the user to choose
pictures/videos from the library directly without the need to import. If you
are looking for some extraordinary, attractive content, Splice will be perfect
for you.
Author bio:
Shawn
Marshall is the father of two little girls. He is a digital marketer by
profession and is utterly obsessed with the growing technology. He regularly
shares her bright ideas on https://squareship.com.