How To Write Direct Email Copy That Sells?
If your writing creates a compelling
sensation in reader’s mind about your product or brand, then only you will get
attention and your sale will get increased. the No one wants to read cliche and
boring stuff again and again. What is the edge that your e-mail copy has that
is not present in others Or that which can get the attention of readers? Well,
there has to be something special and unique about you marketing emails to get
your sales on point.
Useful Link:
Top 8 Email Marketing Tips For Beginners in 2018:
If you are new in this field and want to write a marketing
email which drives your sale and appears genuine, here are a few tips for you.
1)
Hold Reader’s Attention:-
The very first thing that is the most
important thing in the marketing space is you have to catch the attention of
your reader. Start your email with a small paragraph which should contain the
things that the email will have for readers. Having said that. One should not
tell everything in this stanza and instead should keep things under wraps for
readers to read further.
2)
Include Valuable Context:-
Every reader seeks the answer to the
question ‘what is there for me’? And if this question is a=unanswered in your
mail, there is no point to send the mail. This can result in losing your
recipients too. So write your context which should have an answer for this
question.
3)
Answer Important Queries:-
Whenever anyone opens up your mail, there
are few questions that would always be in your reader’s head. Few examples
could be, why should I give attention to this mail? Who is sending the mail and
for what purpose etc.? If you will answer these questions then readers will
find the legitimacy in your emails.
4)
Make Your Email Easy To Understand:-
A mix of interesting as well as easy
content in your mail can do wonders as it will always have a positive effect on
you. It is a common tendency of people that they ignore/skip the complicated
copies.
5)
Be Straight:-
One should not waste time and beat around
the bush with a lot of introductory parts in the mail. People do not have time
as we live fast-paced and busy lives. It's better to be on point.
6)
Put Attractive Images:-
The sense of sight can increase interest in
anything and that is true for your email copy as well. Imagine the picture of a
healthy guy on the packet of protein powder. Of course, this stuff increases
the interest of the reader. Use images that touch feelings of readers so that
they strike a connection and find your mail relocatable.
7)
Write Costumer’s Story:-
If you will include the story if the person
who has reaped the benefits of your products, it will prove advantageous to
your sale. Readers tend to believe more on people who share their story as a
costumer and not on someone who is the part of a company/brand/product.
8)
Keep Them Intrigued:-
It is important that your email copy should
have an element of intriguing factors so that they keep guessing what the copy
contains and read further. One has to be very smart here while writing. Keep
providing small indications about the big revelation that the end of your copy
contains but make sure that excitement remains intact.