Today,
we will talk about a very promising way of generating income by writing texts.
However, not the simple texts, but optimized for search queries. In addition,
this kind of activity is called SEO-copywriting. In this article we will try to
analyze what exactly SEO-copywriting is, and we will try understand its
advantages and disadvantages and will show how this type of activity can become
the main source of earnings.
The main features of SEO copywriting:
SEO
copywriting (stands for search engine optimization) is a specific mechanism of
writing texts for various sources (websites, blogs, forums) in such a way that
the text is well readable and contains the necessary keywords for promotion in
the search engines. If to speak clearly for everyone, then these are the texts
with the key words. For example, let's take the popular request "creating
sites", which Internet users are often looking for in Google search
engine. Also, let’s take some web-company, which creates sites. This company
will be profitable if, on request of "creating sites" search engines
will offer users its site. Thus, in order for search engines to find the right
site, you must fill the site with unique texts with keywords.
It
would seem that everything is simple, but from all that has been said, one can
understand that the copywriter's profession is not as simple as it seemed at
first glance. After all, the ability to write excellent texts is not enough. It
is necessary to be able to harmoniously enter the necessary keywords in the
texts of articles. In addition, if you try to break up the article with
keywords, then nothing good will come of it. The first thing to do is to strike
a balance between these two elements.
Probably.
You already saw numerous insane articles that can not be read on the Internet.
It is necessary to know the extent and adequately dose the number of keywords
in the text. As for the number of keywords, here each one determines the
figure, which seems to be the most suitable for this text. However, I would
advise you not to overload the text and put 2-3 keywords or phrases on a page
of printed text.
If
the publication contains a large number of keywords, then most likely, this
text was written for search robots, and not for readers. Do not use this kind
of increase in attendance, since this will not bring you an effect in the
future. First of all, it is worthwhile to focus on texts for readers, and not
for robots.
Advantages of SEO copywriting:
In
my opinion, this is the most stable and best method for achieving good results
in the promotion of sites in search engines. It should be borne in mind that
this method will only succeed if there is a certain algorithm for embedding
keywords in the text to which the search engines are configured. Moreover, we
note that it is impossible to select a universal "key" to search
engines, since systems often change their criteria. Therefore, to meet the
criteria of search engines, it is necessary to monitor the dynamics of their
changes constantly.
Disadvantages of SEO copywriting:
Besides
the positive advantages of SEO copywriting, you should also learn about
disadvantages. Now we will try to tell about the main shortcomings of SEO
copywriting:
1.
Not all the sites are proper for placing optimized texts in them. In addition,
when implementing optimized texts in an article, there is an increase in the
amount of text, which adversely affects the concept of the site.
2.
The high cost of SEO-texts. Writing optimized texts is a rather laborious
process and takes a long time, and therefore involves a high price for such
texts.
3.
Competition. It is worth noting that not only your site will be filled with SEO
copywriting. For example, if you assume that your site is in TOP on requests,
after some time someone will also optimize his page, which will cause your page
to drop in the ranking of search engines systems. In this case, you will have
to refill your site with SEO-content.
In
order to start earning in such kind of activity as SEO-copywriting, you must,
first of all, be able to write such texts. Read books, articles, watch video
courses, attend paid webinars, copywriting courses on SEO-copywriting and you
will be able to create texts sharpened for key queries. After you master all
the accumulated knowledge and begin to apply them in practice, it remains to
look for the first customers and perform the job. You can find clients at
various thematic forums and freelance exchanges. There is a huge number of
customers who need the services of specialists and beginning SEO-copywriters.
Experience brings money, fame, and skills.
As
you see, SEO copywriting is not that simple, as it may seem from the first
sight. However, if you are good at writing, you can handle this. All you have
to do is to gain some skills and experience in this sphere. This is a way to
earn good money. In addition, you may work as a freelancer and schedule your
time by yourself.
About the author: In case if you would like to learn more about professional writing, you
are welcome to read posts at professional editors from get essay editor, written by Melisa Marzett. Her posts
will give you a clue of how the text of high quality should be written.